How It Works

The magic of the workshop is having the space and time to act as if.

It’s impossible to fall behind in the workshop. Some participants do all the lessons in one week and others take several weeks. There are always people in the discussion board for each lesson—challenging each other, asking questions and sharing examples. It’s not unusual for there to be a new post every three minutes. You don’t (you can’t) read them all, just as you can’t hear every conversation in every classroom on Yale’s campus. That’s okay. Take what you need and be in the conversations that interest you. And make a consistent commitment to show up when you have time in your schedule.

1. Listen to the lesson

Each of the lessons features Seth Godin sharing insights and experience. The lessons are generally five to ten minutes of video with some additional material to read.

2. Respond to the lesson prompt

Each lesson has questions and prompts designed to guide your thinking to spark insights about your work. You'll use them to write a post responding to the ideas and concepts in the lesson and how it relates to your work.

3. Connect with other students

Share responses and questions in the 24/7 discussion board. You'll soon discover just how much you have in common with others on this journey, even if they live in a different country, serve a difference audience and have access to different resources. This diversity is hard to find anywhere else. Coaches available daily to support your progress.

A sample lesson


The journey

Creatives are on a journey. The journey is a choice. And standing still is failure.

The first step is to commit to a genre.

The essence of committing to a genre is making a daily habit to engage with the genre.

This truth rejects the muse.

It rejects the idea of being lucky.

It rejects the idea you must have a special talent.

It rejects the idea you must be chosen.

Instead, it celebrates the truth that finding your voice comes from showing up.

It comes from making imperfect things.

It comes from repetition and practice.


Three Myths
  1. Only certain people are creative (which changes to “everyone has creative power, including me.”)
  2. I’m doing what I’m asked (which changes to “you’re a Creative working in a genre with your own idiosyncrasy”)
  3. Only certain people are special and get to be heard (which changes to “everyone has the ability to be heard, including me”)

Are you ready to be heard?

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